下面是一个模板,您可以看看,如果登录到“肯为旎邮件DIY”网站可以查看此模板的图文并茂的版本。
You're invited to attend HTMLSHOW 2017
compliments of:
DIY。 KENWEINI。COM / HTML EMAIL
Visit us at: Road 66, Shanghai
View Our Website
We invite you
It is with great pleasure that also this year we invite You to the Html Email shows, one of the biggest and most important exhibition in our industry. This year the fair will be back to Shanghai, at HTML Exihibition Center. If you are planning to come, we look forward to seeing You at our booth # 668 where you could meet us and see all our brand new materials!
One Stop Shopping Slab Gallery
More than 96 templates of HTML, Email, Newsletter and E-cards. Ready to ship from our Export Warehouse in Shanghai.
Please visit our booth at HTMLSHOW 2017, July 9-16 at the HTML Exihibition Center in Shanghai. With 2,116 exhibitors from 56 countries, 36,000 attendees, live installation demonstrations and free accredited education seminars, HTMLSHOW is the largest marketplace for HTML, Email, Newsletter and E-cards in Chian. We invite you to join us at The HTMLSHOW Experience for free.
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抬头简洁点:Dear Sir/Ms就好啦。关键是主题和内容,300多封还没有回复@@如果不是你运气太差,就是你的邮件内容还有改进之处。
一、在写信之前可以划定范围:要开发哪块地方的客户,他们的共同点是什么,可能关注的信息有哪些?
二、尽量收集信息:公司位置、公司规模和类型、收信人身份和职责都可以协助分析,你从对方立场想吸引点,在信里加上这些想到的内容。如果没有回复,就是收信人的公司目前没有意向或者收信人对信的内容没有兴趣。得到这个反馈后你可以改变客户或者改变内容。
三、一些心得:COPY的信件要有多个模板;COPY给有共同点的客户;在邮件里附上少量和较多链接;同一客户一礼拜不要超过一封,前几封信内容不能相同。把开发信写成入团申请书,你会感觉很好。